Driving eCommerce growth
for a top frozen drinks manufacturer
AXB Group is a leading manufacturer and distributor of frozen drink supplies, serving trade customers across four well-known brands: Slush Direct, Mr Cool It, Us4Slush and Rainbow Slush.
Operating in a highly seasonal and competitive market, the company turned to us for strategic digital support through the challenges of Covid and into a period of major growth and new business acquisitions.
Our Approach
Over several years, we’ve provided ongoing digital marketing and operational support across the AXB portfolio, covering:
- Search Engine Optimisation to capture high-intent trade search terms
- Google Ads management to drive cost-efficient conversions
- Email marketing and automated client communications to nurture and retain customers
- Development of a trade ordering portal with integrated discount management to simplify repeat purchasing and strengthen customer loyalty
- Back-office order processing to streamline operations during peak sales periods
This mix of marketing, technology and operational improvements helped AXB Group scale sustainably while maintaining consistent visibility and engagement across all its trading sites.
The Results
- +720% increase in revenue generated from Google Ads
- 90+ top 3 rankings for target organic terms
- 10x return on ad spend
- 73% reduction in customer acquisition costs
Together, these results turned search traffic and digital automation into key drivers of business growth.
Client Feedback
“We have recently used BeeBrilliant to completely redesign our website and manage SEO and ad campaigns and we have been absolutely delighted! The results have been remarkable, so much so we are often struggling to cope with the increase in sales. We would definitely recommend BeeBrilliant to anyone!”
Andrew Portbury,
Managing Director, AXB Group
