We run Google Ads for small businesses focused on lead generation or online sales, not vanity metrics.
Every pound spent earns its keep.
Sound familiar?
Google Ads can go wrong quickly for small business
Small business owners often come to us frustrated with Google Ads. It promises wonders but feels more like a money pit that’s confusing, costly and full of “secret formulas”.
A few clicks here. A default setting there. Suddenly your budget’s gone and all you’ve got to show for it is a spike in traffic and zero enquiries.
Google Ads often gets a bad rep with small business owners:
“We tried Google Ads and it didn’t work.”
“We couldn’t tell what ROI we got back.”
“An agency set it up, then disappeared.”
Ditch the stress
Make Google Ads work for your needs
We’ll give you an honest recommendation on where to focus your efforts, along with practical guidance on what to tackle first and why it matters.
Fewer ads
Tighter focus,
less noise
Better targeting
Reaching people who are
actually looking
Stronger ads
With messages
that earn clicks
A better website
The ads are fine…
the web page isn’t
Clearer tracking
So you know what’s working
(and what isn’t)
Or simply not yet
Focus elsewhere
first
Right place, right time
Why Google Ads can work brilliantly for small business
When Google Ads accounts are correctly set up, focussed and optimised over time, even small businesses can compete with bigger players.
PPC is one of the quickest ways to get in front of people searching for what you offer.
Which is great if you want:
Quicker visibility than waiting on SEO alone
Rapid insight into what people are really searching for
Enquiries you can actually track
REQUEST A GOOGLE ADS AUDIT
If you’re struggling to generate sales with your Google ads, why not contact us to audit of your campaigns?
How we go about it
Get your ads up and running
No jargon. Just a clear, sensible process. This is how we take your ads from idea to live — step by step.
Keyword research, competitor analysis, and a proper look at the Google Ads landscape you’re stepping into.
A realistic view of what’s possible (and what isn’t) based on your market and budget.
We focus on the searches most likely to bring the right customers and quality leads (not just noise).
So every enquiry or sale is accounted for from day one.
You’ll get a shared monthly spreadsheet showing exactly how things are performing.
We walk you through the first few months and translate the numbers into plain English.
Case Study:
Google Ads Campaigns
Depending on your goals, we’ll recommend Google Shopping, standard PPC, or a combination of both to help drive sales efficiently.
FAQs
Straight answers. No jargon.
Small business Google Ads budget?
There’s no one-size-fits-all number. It depends on your industry, competition and what a lead or sale is worth to you.
Smaller budgets can work well when campaigns are tightly focused, provided you have a compelling offer with a low-barrier to sale/enquiry.
Some accounts we work with spend a few hundred pounds per month and it works exceptionally well for them. However, typically we recommend budgeting at least £1,000 per month to gather enough data to act upon.
We’ll help you set a budget that feels comfortable and makes commercial sense.
How quickly will I see results?
Google Ads can start generating data within days.
Useful insights usually appear in the first few weeks.
Performance then improves over the first 3 months as we test and refine, before being ready to scale spend in the places that work and reduce it in the areas that don’t.
Do you require a long-term contract?
No. We keep things flexible because small businesses need an agile approach.
We’d rather earn your trust month by month.
But we would say, please allow 3-4 months to see results kick in.
Can you work with an existing Google Ads account?
Absolutely. We often step in to tidy up, refocus or improve existing accounts rather than starting from scratch.
What if Google Ads isn’t right for my business?
We’ll tell you. Sometimes ads aren’t the best next step and another marketing channel would give you better returns. You’ll always get honest advice, even if that means doing something else first.
Top Tips on PPC Ad Management for UK SME Owners
Ready to give Google Ads a go?
Let’s take a look at your goals, your budget and whether Google Ads is a good fit for you right now.
No hard sell, promise.