Building a Predictable Pipeline of 3,600+ B2B Leads Per Year
Love2shop is a popular UK-based gift card and voucher service that lets users spend at hundreds of high-street and online retailers, restaurants, and attractions. It’s often used by employers for staff rewards or incentives, as well as by individuals for gifts.
Love2shop needed to increase corporate demand for its multi-retailer gift cards, rewards and incentive solutions. While brand awareness was strong, inbound lead quality and conversion rates varied, and there was no consistent demand generation framework to support the sales team.
Our Approach
Delivered a full B2B demand generation strategy for Love2shop’s corporate rewards, benefits and customer incentives.
Launched the new SaaS trade loyalty platform offering.
Launched the new global reward offering.
Managed campaign planning, messaging and multi-channel execution across digital advertising, SEO, content and CRM automation.
Introduced data-driven reporting and optimisation processes to track ROI and refine lead quality.
The Results
- 3,600+ qualified B2B leads per year
- 33–49% lead-to-sale conversion rate
- 95% of all new business driven by marketing
- Marketing evolved from a support function into a primary revenue engine, consistently feeding the sales pipeline with high-intent leads and measurable ROI.
