Marketing Support
Challenger Mobile Communications is an independent communications specialist, based in Chester, who offer a diverse range of telecoms solutions.
The team at Challenger needed to support their office and on-the-road sales teams in their efforts to generate leads and win new business. They wanted to improve awareness of the Challenger brand amongst Office Managers, IT and Telecommunications professionals in SME’s.
Beebrilliant! provided a comprehensive range of marketing support for the Challenger team, both online and offline. We aided the lead generation process through:
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Marketing planning and strategy
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Website optimisation
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Landing page design
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Regular blogging to support search engine optimisation
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Email marketing campaign design and data cleansing
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Collateral design and artwork
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Social media management
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Management of event attendance and stand design
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Launch of a new franchise offering
Results:
Monthly reporting and campaign analysis revealed the fruits of our labour, with some fantastic measure of success, including:
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Tripled website traffic
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Doubled inbound leads
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Reduced web page bounce rates
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Improved email open rates
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Quadrupled social media following
All these measures combined to ensure that Challenger benefited from a healthy future sales pipeline.
