What is PPC?
Pay per click, or PPC as it is commonly known, is a model of advertising that allows digital marketers to display ads but only pay a fee when that ad is clicked by an online user. Essentially, it’s a way of buying visits to your website, rather than attempting to “earn” those visits organically.
To show a PPC ad, marketers bid to display those ads in either search results or on websites popular with their target audience.
The different types
Pay Per Click Advertising
PPC Work for Small Business
In short, it depends.
It depends on how well-managed your campaigns are, what the competition is like, what consumers are searching for and how much you can afford to pay per sale.
Too many small business owners stumble in to PPC blindly.
Thinking if you bid high enough the sales will come rolling in. This simply isn’t the case. Effective PPC campaign management that delivers a healthy and sustainable return on investment is a science.
There’s little doubt, being at the top of the search results will increase your online presence, website traffic and sales. Achieving this early on allows your business to become profitable very quickly and opens up new avenues for growth.
Be selective. Go niche. Calculate how much margin you can afford to give away on ppc advertising and don’t go over that amount. Then ensure the landing page experience is optimised.
Drive traffic to your website with our small business ppc management services
We focus on maximising the return on your investment, constantly striving to improve ad conversions whilst reducing cost and help you to understand the complex world of PPC.
To discover how our fully managed ppc service could take your small business to the next level, please get in touch.