Driving triple-digit lead growth through high-performing PPC,
smarter organic search and a sharper UX
Xenon Group is a specialist training provider focused on professional development in the facilities management (FM) sector.
The company serves a wide range of clients including major brands and public-sector organisations, and emphasises quality of tutor support, simple online systems, and clear curriculum structure.
They partnered with us to transform their digital performance and boost leads.
Our Approach
We developed a comprehensive content strategy designed to fuel organic growth, whilst refining their website’s UX to better convert visitors and targeting high-intent course search terms to capture qualified traffic.
Alongside this, we took over management of Xenon’s Google Ads, optimising campaigns to drive top-of-funnel leads more efficiently than ever before.
The Results
- 200% increase in lead volume
- 233% rise in PPC conversions
- an impressive 94% drop in cost per lead, all supported by 57 new top 10 organic keyword rankings.
- We also launched a cold outreach channel to expand Xenon’s pipeline further, ensuring a steady stream of qualified enquiries month after month
Client Feedback
“We have been working with BeeBrilliant for a while now and have been delighted with the progress.
I have used marketing agencies in the past and have often been disappointed with the results. However Darren and Joanna quickly developed a solid understanding of the services we offer and have produced some fantastic work to boost our search rankings, improve conversions on our website and optimise our paid search advertising.
We have seen definite improvements in all areas with plenty of scope for further growth – what more could we ask for?!
On top of all that, the guys are easy to get along with and I genuinely look forward to our regular catch-ups – not something I can say about all of my supplier meetings!
All in all a great experience – I would definitely recommend BeeBrilliant to anyone looking for help with their digital marketing.”
Chris Morris
Director at Xenon Group
