Case Study

CONWY LODGE PARK

Conwy Lodge Park Home Page on Mobile Device Design By BeeBrilliant Marketing

Digital Marketing + Build + PPC

Conwy Lodge Park offers a range of high-end holiday lodges for sale, situated on a beautiful 100-acre site in North Wales.

The site boasts glorious views and a range of lodges finished to luxury standards, making it the perfect UK holiday home destination.

Cowny Lodge Park Page Design by BeeBrilliant Marketing
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The Brief

With an under-performing website, the team at Conwy Lodge Park wanted to reconfigure their online presence to better showcase the lodges they have available for sale. The primary purpose being to generate new enquiries from potential purchasers.

As such, BeeBrilliant set to work in redeveloping the existing website to better present the Park in all its glory as well as the variety of lodges for sale. The team undertook a complete SEO review of the site, and in so doing, discovered a number of fixes needed to drive the website up google rankings.

Services provided to date include:

  • Copywriting new pages
  • Redesign homepage and all primary sales pages on the site
  • Design a new showcase lodge listings section
  • Editing existing videos of the Park
  • Technical SEO improvements
  • Directory listings management on external websites
  • Keyword ranking reporting
  • Content development strategy
  • Addition of a new blog, with fresh content listed every 2 weeks
  • Facebook updates to drive traffic and build brand awareness
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SEO WORK RESULTS

Results:

  • Dramatic improvement in organic search rankings on google for desired search terms.

  • First page listings achieved for many target keywords, including featured snippets in the much coveted number one position.

  • Huge improvement in website SEO ranking factor scores

  • 300% improvement in website speed

  • After two successful years working together, BeeBrilliant! has maintained search ranking positions gained in the first 8 months, with numerous first page positions for target terms.

  • Inbound enquires have quadrupled during our time working together.

“Such a brilliant team to work with! Joanna is very knowledgeable and so helpful, would definitely recommend. Thanks!”

Charlotte Rae

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