B2B SEO Agency Services
To reach professionals via search engines you’ll need a solid strategy in place. We understand how organic search traffic and SEO strategy ties in with the broader B2B buyer journey and are focused on your lead generation objectives.
To develop a robust B2B SEO strategy, we need to:
- Determine who your audience is and create buyer personas
- Discover what those professionals are searching for
- Create content on your website that can satisfies those searches
- Then show Google that your content is of a high quality and delivers value to people searching for those terms
Keyword research is the foundation of any successful B2B SEO strategy. Rather than be drawn to high volume keywords that may be unachievable or generate low quality traffic, we’ll seek out niche terms where your business can shine.
We can support your content marketing efforts by providing you with valuable keyword research to understand what your audience is really looking for. No more working from hunches or your own internal terminology. We’ll tell you what your clients are searching for, which will allow us to build a content production plan guaranteed to bring in relevant traffic.
Technical SEO refers to everything that happens ‘under the hood’ of your website. After all, your website needs to be readable not only by humans, but by search engines too.
Technical SEO is the process of optimising your website in a manner that Google and other search engines can crawl easily. It includes things like the meta descriptions, structured data markup, the site speed and responsiveness, use of a sitemap, internal linking, url structure and secure browsing.
On-page and Off-page SEO
On-page SEO is the process of optimising your actual website, while off-page SEO concentrates on increasing the authority of your domain, predominantly by earning backlinks from other websites.
Building a steady stream on backlinks from high authority sites that operate in your niche, the local area or even national publications is vital to SEO success. Link building acts as a trust measure for Google, helping it determine whether (or not) to rank your content.
We can help you to secure links from other websites through an outreach programme to target publications. This can come in the form of a guest blog post, a paid-for advertorial, a link embedded into their content or a directory listing (only high-quality directories mind you!).
Content is king, and a strong B2B SEO strategy will have content production at its heart. Good content creation leads to 434% more indexed pages than websites without updated content.
We’ll work with you to identify buyer personas and streamline the B2B purchasing journey to create a highly efficient inbound sales funnel.
Engaging copy helps convert organic traffic. Driving more traffic to your website won’t grow your business unless the website engages customers with unique, interesting content. B2B buyers typically consume between three and seven pieces of content before speaking with a salesperson. That’s where we can step in, crafting landing page copy and blog content that keeps readers enthralled.
SEO Services FAQs
B2B SEO Services Tailored to Your Needs
Whether you need to drive a high volume of leads through your door or refine your sales efforts to focus on higher value opportunities, we’ll tailor our SEO services to meet your objectives.
With return on investment top of mind, we know that it’s not just about improving rankings and increasing web traffic, ultimately, you need sales!